A conceptual model of service quality and its implications for future researchZeithaml, 1988servqual: a multiple-item scale for measuring consumer perceptions of service qualityParasuraman Zeithaml and BerryParasuraman Zeithaml and Berry
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SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Citation. ...
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In this regard, Parasuraman et al. (1988) developed the SERVQUAL model and noted that perceived s...
